Seth Godin is the author of 17 books that have been best-sellers around the world and have been translated into more than 35 languages. In addition to his writing and speaking, Seth Godin was founder of Squidoo.com, a leading site recently sold to HubPages. His blog is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne. In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.
Any business idea is only as good as the subsequent marketing idea that helps it get noticed. Seth Godin has developed into one of the foremost authorities on ideas of marketing, innovation, and creativity. He’s sold millions of books, 17 of which have been bestsellers around the world. He’s launched multiple companies, and has turned the publishing industry on its head by launching his latest book series via Kickstarter. Godin knows that the best leadership, and the best marketing ideas come from ordinary people who put in the work required to discover the greatness inside of them.